Forbes Tycoons of Tomorrow

The Tycoons of Tomorrow are not solely defined by their net worth or self-worth, but by their ongoing journey of imagination, creativity, and implementation. With milestones in the rear-view mirror, they forge ahead into uncharted territory.

Forbes India has not only chronicled the evolution of business and entrepreneurship in India, but also plays a pivotal role in identifying the next generation of leaders. The 2021-22 Forbes India Tycoons of Tomorrow gala, presented by NEOM, celebrates this new generation of future leaders.

The goal of the campaign was to engage the audience and highlight the stars who would receive the 30/30 awards and in which categories. The design aesthetic was edgy yet simple and powerful, created to reach a broad audience. The key visual and entire campaign, including magazine ads and digital banners, were curated with blue as the base color for energy and red to add striking contrast to the content. The photographic images were made grey to give a classic and striking look.

Serif typography BODONI was chosen for its classic elegance and style, with font sizes adjusted based on the content weightage. The digital animation was designed with a free-flowing animation to make it accessible to a broad audience.