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Slo Food, Hotel Radisson | Menu
Art Direction
Menu design
Date
April 2023
Role
Art Director
Sections and Layout:
Sections are divided with unconventional lines that resemble brush strokes, reminiscent of street art. Each section features a captivating, high-contrast image of the signature dish it represents, infused with dynamic typography and geometric shapes that break the mold.
Typography:
The font choice is a blend of modern and grunge – sharp and clean lines meet distressed and irregular lettering. The menu items' names are showcased in bold uppercase, demanding attention against the stark background.
Color Palette:
A limited bright color palette of intense hues takes center stage. The color palette create an atmosphere that's both vibrant and moody. These colors are chosen to evoke the passion and edge that each dish embodies.
Photography and Illustrations:
Illustrations of dishes is a fusion of the culinary arts and visual storytelling. Captured from dramatic angles, the images showcase the textures and intricacies of the food. Graphic illustrations, a fusion of realism and abstraction, add a layer of intrigue and attitude.
