Nougat Cafe, Hyatt Regency Thrissur Branding

Brand Essence:
Nougat Cafe is a haven where moments become memories, and flavors transform into enchanting experiences. The brand essence revolves around the idea of indulgence, warmth, and a touch of luxury – much like the delicate yet rich confection it draws its name from. Nougat Cafe seeks to create a space where patrons can savor life's simple pleasures in an environment that exudes comfort and sophistication.

Visual Identity:
The logo of Nougat Cafe is an artistic representation of a nougat confection. The colors chosen are a blend of soft pastels and warm neutrals, reminiscent of the delightful tones found in a nougat bar. The logo features a stylized "N" forming the core of the nougat shape, while gentle curves and elegant lines create a sense of flow and approachability.

Color Palette:
The color palette draws inspiration from the confection itself – a mix of soft beige, caramel, and hints of blush pink. These colors evoke feelings of comfort, warmth, and delectable indulgence, setting the tone for a soothing and welcoming atmosphere.

Typography:
The typeface selection is a balance between sophistication and approachability. A custom typeface was developed, combining elegant serif elements with modern, clean lines. This typography mirrors the dual nature of Nougat Cafe – a place where traditional flavors meet contemporary sensibilities.

Brand Voice:
Nougat Cafe's brand voice is warm, inviting, and a tad whimsical. Conversations are approached with a touch of playfulness, inviting patrons to embrace their inner child while savoring the café's gourmet offerings. The language used is simple yet refined, reflecting the café's commitment to providing elevated experiences without the fuss.