SOMA, Grand Hyatt Mumbai

Soma is a hotel restaurant that serves northwest frontier and north Indian cuisine from an open kitchen. The goal was to relaunch the restaurant and highlight its unique and exotic dishes for its loyal customers. To achieve this, a minimal yet artsy approach was taken, inspired by the idea of a Google search. The concept of "Did you mean" was used as context and artists were arranged to curate art elements related to the content. This was used to create the menu card and a small on-ground activation. The color palette consists of striking golden red and edgy typography to support it.