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Youtube Creators Campaign
Role
Art Director
Project type
National Campaign
Digital Content Frames | Agency: Dentsu India
The key visual for YOUTUBE's Creating for India campaign was the result of a lengthy and collaborative thinking process between our team and the client. After much consideration, I came up with the idea of creating a fusion collage using elements from the master film that featured YouTube stars. I selected iconic elements to create a visually striking opening frame for the video content that highlights the campaign.
For example, I used the spice rows from the portion where Nawab's Kitchen creator is featured, and the globe art direction with clouds and coin piles from the stock content creator portion. Together, these elements created a cohesive and impactful visual statement for the campaign.
