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Heineken SILVER
Project type
Art Direction, Creative Direction, Graphic Design
Date
October 2022
Location
Mumbai
Heineken Silver's launch event in Mumbai was meticulously crafted to embody the essence of modernity and luxury. The design concept aimed to capture the allure of silver – a symbol of purity, innovation, and progress. Drawing inspiration from the dynamic cityscape of Mumbai, the design seamlessly fused urban chic with opulent aesthetics, reflecting both Heineken's global legacy and the city's relentless spirit.
Design Aesthetics:
It was told to strictly follow the brand guidelines yet to curate edgy designs that can go along with the event set up too. I have used the swish that's Heineken's main brand element as a subtle piece across all deliverables. I have made fun elements that represent the brand and put it across the key visual.
